Heavyweight moto apparel, hand-burnished leather and 1,200 miles of curated Lone Star blacktop. We don't sell merch. We forge armor for the modern cowboy — built in Texas, tested at 90 mph on the Twisted Sisters.
"Texas isn't a place. It's a throttle position."
Ride Texas Brand started in 2011 in a South Austin garage with a beat-up Sportster, a leather awl and a stubborn idea: moto gear should feel like Texas — brutal, honest, unbreakable. No fast fashion. No plastic patches. Just 12-oz canvas, full-grain leather from Llano tanneries, and cuts that work on the bike and in the dancehall.
Today we run a flagship on South Congress, a leather shop in Luckenbach, and a riding club 3,200 members strong. Every drop funds trail cleanups, rider safety courses and our Keep Texas Wild & Riding program.
Limited run of 300 pieces per style. Numbered, stamped, and registered to your bike's VIN if you want. When it's gone, it's gone.
Full-grain bison, brass YKK, quilted shoulders. Breaks in like a good horse.
Storm-flap pockets, hidden carry, Texas flag liner. Smells like campfire.
Matte desert sand, anti-fog, emergency cheek release. Big Bend tested.
Bedroll, tool wrap, titanium coffee press. Packs smaller than a six-pack.
Unlined, touchscreen compatible, copper rivets. Second skin at 80 mph.
Boxy fit, puff-print map of FM 335-336-337. Faded black, sun-proof.
Free GPX for every route with any purchase. Sweep truck, tacos and cold Topo Chico on all guided runs.
"My Lone Star jacket slid 40 feet on 337 and I walked away. Jacket still looks better than me."
— MARCUS D., LEAKEY ★★★★★"Joined for the gear, stayed for the people. The Big Bend run rewired my brain in the best way."
— ELENA R., MARFA ★★★★★"Finally gear cut for real Texas bodies that actually protects. 12k miles and zero loose stitches."
— BIG JAMES, HOUSTON ★★★★★Maintenance hacks, route guides, drop announcements and rider profiles. Fresh from Austin, no fluff.
Check back after the next rally — we are out riding.
78 mi night run + dancehall + brisket. Kickstands up 7pm. Free for club.
RSVP →3 days, 400 mi, hot springs. 40 spots. Gear truck + mechanic included.
RSVP →Our flagship. 1,000+ riders, Leakey HQ, live Tejano, custom show.
RSVP →Every Sunday at flagship. 200+ bikes, pan dulce, free chain lube checks.
RSVP →Drops sell out in hours. Routes, rally invites and shop secrets — straight to your inbox. No spam, just throttle.
Flagship: 1210 S Congress Ave, Austin TX • Thu–Sun 10–7 • (512) 555-0135